Marsya Helmi

Qr Codes vs Apps: Which Digital Loyalty Format Works Best?

Estimated Reading Time: 10 minutes Loyalty programs have officially gone digital… but customers are so over it. They’re tired of flashing QR codes to earn points, scanning yet another QR code loyalty card, or getting hit with the fifth “download our loyalty card app” pop-up. With loyalty fatigue rising, shoppers don’t want to juggle receipts,

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Do Omnichannel Loyalty Programs Really Work for Retail

Estimated Reading Time: 8 minutes Every retailer is asking the same question:  “Should I jump on the omnichannel loyalty bandwagon?”  Your competitor just launched one.  Your customers are shopping everywhere – online, in-store, on mobile. And every expert is telling you it’s the future.  But here’s what they’re not telling you:  Most retailers have no

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