Marsya Helmi

The Best Tech Stack for Omnichannel Loyalty in 2025

Estimated Reading Time: 10 minutes Customer loyalty isn’t built on points anymore. It’s engineered through omnichannel loyalty. Today’s customers move fluidly across apps, stores, and screens — and they expect brands to follow seamlessly. That’s where omnichannel technology comes in. The world’s best brands no longer treat loyalty as a campaign, but as an ecosystem

The Best Tech Stack for Omnichannel Loyalty in 2025 Read More »

Retail Loyalty Reimagined: The Strategies That Actually Retain

Estimated Reading Time: 10 minutes Most retail loyalty programs today feel like a half-hearted handshake. They promise “exclusive deals” and “member-only perks”, but if we’re being completely honest — nobody’s losing sleep over a 5% voucher that expires in 48 hours. The problem isn’t that customer loyalty programs in retail don’t work. It’s that they’ve

Retail Loyalty Reimagined: The Strategies That Actually Retain Read More »

5 Loyalty Program Mistakes That Cost You Repeat Sales

Estimated Reading Time: 7 minutes Every marketer dreams of repeat customers. But somewhere between your “Join Now” banner and your redemption page, people drop off like flies. You’ve probably blamed the economy, seasonality, or shifting customer habits — but maybe it’s not them. Maybe it’s your loyalty program. The truth is, most loyalty program mistakes

5 Loyalty Program Mistakes That Cost You Repeat Sales Read More »

How to Build a Community With Your Retail Loyalty Program

Estimated Reading Time: 8 minutes Here’s a paradox: the more technology promises to simplify customer retention for retailers, the harder loyalty becomes. Retailers now have every tool at their fingertips — automation, CRM (Customer Relationship Management) systems, AI-driven personalization, and advanced retail loyalty programs — yet customers feel less connected than ever. Loyalty points pile

How to Build a Community With Your Retail Loyalty Program Read More »

Omnichannel vs Multichannel Loyalty: Showdown

Estimated Reading Time: 7 minutes You know what’s frustrating?  You shop for something online, collect loyalty points—but when you walk into the store, your cashier acts like that never happened. That disjointed “wait, which loyalty account?” moment is exactly what kills brand love. And that’s the clearest difference between omnichannel and multichannel loyalty. This is

Omnichannel vs Multichannel Loyalty: Showdown Read More »

Why Malaysian Restaurants Can’t Afford to Skip Loyalty Programs Anymore

Estimated Reading Time: 9 minutes At 7p.m. in Malaysia, the sound most restaurant owners hear isn’t laughter or clinking glasses — it’s the quiet hiss of profit margins evaporating. Between vanishing diners and delivery apps nibbling at every ringgit, Malaysian restaurants are learning the hard way: good food alone no longer guarantees survival. What does?

Why Malaysian Restaurants Can’t Afford to Skip Loyalty Programs Anymore Read More »

The Real Cost of Not Using a Loyalty Program for Your Restaurant

Estimated Reading Time: 9 minutes Your restaurant’s biggest expense might not be your rent, ingredients, or staff. It’s the customers you never see again. Every time a diner walks out after a great meal (and you don’t have a loyalty program), you’re silently bleeding potential revenue, customer retention, and long-term brand loyalty. It’s not dramatic;

The Real Cost of Not Using a Loyalty Program for Your Restaurant Read More »

The Secret Playbook Behind Malaysia’s Best Restaurant Loyalty Programs

Estimated Reading Time: 7 minutes Ever noticed how some Malaysian restaurants are always buzzing… even on a slow weekday? And it’s not just because their laksa hits the spot or their iced americano tastes better than the rest. They’ve just mastered the science of loyalty. The best restaurant loyalty programs built with precision. Across KL,

The Secret Playbook Behind Malaysia’s Best Restaurant Loyalty Programs Read More »

Franchise Loyalty Program Tips for Multi-Location Success

Estimated Reading Time: 9 minutes Ever earned a free latte at one outlet, only to be told it’s “not valid here”? That’s the franchise equivalent of heartbreak and it’s one of the most common franchise loyalty program mistakes to avoid. Because when your multi-location rewards program for franchises isn’t connected, you don’t just lose points

Franchise Loyalty Program Tips for Multi-Location Success Read More »