Iman Farid

80% of customers check texts within five minutes–but if your SMS marketing campaigns aren’t converting, then what’s the point? You crafted the offers, hit ‘send’, and… crickets. Your customers can get 100+ messages in a day. The question is, how can yours stand out? The answer isn’t luck. It’s strategy. If you keep your SMS

Your messages get ignored, engagement is low, and customers aren’t redeeming your offers. What gives? Most restaurant owners start with manual messaging or broadcast lists, only to be left with underwhelming results—low engagement, ignored offers, and sluggish conversions. In fact, with over 2 billion active users worldwide, WhatsApp marketing is a game-changer for restaurants looking

So you’ve decided you want to invest in a loyalty program for your restaurant, but after checking your options, you can’t figure out what you’re looking for. Now what? Well, you have to be careful; making the wrong choice can set your restaurant back in terms of profit. Why? Because you’d have to start over

Many restaurant owners launch loyalty programs because “everyone else is doing it”–only to treat them as a checkbox exercise. Without measuring performance, these programs become costly overheads rather than growth engines. From analyzing millions of data points across 200+ brands in Malaysia over 8 years, we’ve identified insights that restaurant owners must understand to ensure

Customers are signing up for your loyalty program—but they’re not sticking around. Engagement is low and customers aren’t redeeming their rewards. Sound familiar? If customers can’t easily earn and redeem rewards across your online store, mobile app, and physical locations, they’ll take their business elsewhere.  Still relying on siloed programs? You’re falling behind. A mere

You have a great loyalty program set up, but no one is using it… so what’s the point? A lot of money is already riding in your investment, but there’s no payoff. What’s missing? Maybe it’s a sign to stop putting your restaurant loyalty program on the backburner and start pushing it through marketing campaigns! 

Peak hours are a breeze, but what about the slow slumps? Restaurants once relied on sidewalk specials and coupons to lure customers in during quiet hours—today, your loyalty program can do the heavy lifting.  Off-peak hours may mean empty tables, underutilized staff, and lost revenue. You’re still paying for overhead, yet fewer customers are walking

Texting customers isn’t new, but choosing the right messaging platform can make or break your restaurant marketing. Many businesses rely on WhatsApp broadcasts or manual messages—but here’s the catch: if customers haven’t saved your number, they won’t receive your broadcast. Meanwhile, SMS guarantees delivery but lacks the interactive elements that drive deeper engagement. So, which

A restaurant loyalty program should be an asset to your business—not a source of frustration! If your current system is outdated, clunky, or failing to engage customers the way it should, it may be time for a switch. But switching to a new program isn’t just about finding a better provider—it’s a delicate process that

The problem isn’t loyalty programs themselves—it’s how they’re implemented. A loyalty program is supposed to bring customers back, right? But what if it’s not working as expected? If engagement is low and first-time visitors aren’t returning, you may be wondering—do loyalty programs actually work for restaurants?  Loyalty programs can be powerful tools, but only when