Iman Farid

Did you know that a staggering 97% of loyalty programs fail, with 77% failing within the first two years of launch? Think about that for a second. That’s nearly every program crashing, burning, and wasting precious resources.  Now, imagine your own program becoming part of this statistic. It’s not just money on the line; it’s

So, you’ve launched a new loyalty program for your business. Congratulations! But something doesn’t quite add up. Why aren’t your customers signing up for the program? Shouldn’t it entice them? Don’t you have loyal customers? We won’t lie—sometimes loyalty programs don’t work as much as you expect them to. To maintain a loyalty program requires

Ever wonder what separates a bustling café or a beloved boutique from the ones that fade into the background? It’s simple: they listen. Customer feedback isn’t optional—it’s your lifeline. It reveals what’s working, what’s not, and how to stay relevant in a world where expectations change at lightning speed. Running a business is like steering

If you’re still using paper loyalty cards at your restaurant, it might be time to consider going digital. Traditional paper-based loyalty cards are becoming a thing of the past. Switching to a digital loyalty card system isn’t just about keeping up with the times–it’s about making life easier for you and your customers. Not to

Look, if you’re a restaurant owner and have yet to implement a loyalty program, you’re basically leaving money on the table! Maybe you’re holding back because you’re unsure about making the investment, or perhaps you’re not entirely clear on how loyalty programs work and how they can benefit your business. We get it–choosing the right

Let’s face it: if you’re not making your customers feel like VIPs, they’re just going to skip out to the next place that rolls out the red carpet! So, how do we make customers feel like VIPs? How do we, figuratively speaking, roll out the red carpet for them? Two words, loyalty program. Simple as

I’ve always thought you’d see instant results when launching loyalty programs.  Spoiler alert: that’s not the case! But don’t worry, there are ways to make the process quicker and easier. How? Picture this: a regular customer walks into your restaurant, and the moment they see you, they light up. “I’m just two visits away from