Iman Farid

You have a great loyalty program set up, but no one is using it… so what’s the point? A lot of money is already riding in your investment, but there’s no payoff. What’s missing? Maybe it’s a sign to stop putting your restaurant loyalty program on the backburner and start pushing it through marketing campaigns! 

Peak hours are a breeze, but what about the slow slumps? Restaurants once relied on sidewalk specials and coupons to lure customers in during quiet hours—today, your loyalty program can do the heavy lifting.  Off-peak hours may mean empty tables, underutilized staff, and lost revenue. You’re still paying for overhead, yet fewer customers are walking

Texting customers isn’t new, but choosing the right messaging platform can make or break your restaurant marketing. Many businesses rely on WhatsApp broadcasts or manual messages—but here’s the catch: if customers haven’t saved your number, they won’t receive your broadcast. Meanwhile, SMS guarantees delivery but lacks the interactive elements that drive deeper engagement. So, which

A restaurant loyalty program should be an asset to your business—not a source of frustration! If your current system is outdated, clunky, or failing to engage customers the way it should, it may be time for a switch. But switching to a new program isn’t just about finding a better provider—it’s a delicate process that

The problem isn’t loyalty programs themselves—it’s how they’re implemented. A loyalty program is supposed to bring customers back, right? But what if it’s not working as expected? If engagement is low and first-time visitors aren’t returning, you may be wondering—do loyalty programs actually work for restaurants?  Loyalty programs can be powerful tools, but only when

Think SMS marketing is outdated in 2025? Think again! Many restaurant owners assume customers ignore texts, but the reality is quite the opposite.  People rely on their phones for everything—appointment reminders? Text. OTPs? Text. Reservation confirmations? Text. In fact, over 90% of consumers text daily and check their messages more than 10 times a day.

Loyalty programs don’t always guarantee loyalty. Surprised? Many fail because they skip over the essentials—those must-have features that truly make a restaurant loyalty program work. A great loyalty program isn’t just about slapping on discounts. It’s a strategic powerhouse designed to turn curious first-timers into lifelong fans. But what separates a successful program from one

Did you know that 65% of a business’ revenue comes from repeat purchases of existing customers? Or how about this: 85% of customers think that loyalty programs make them more likely to shop with that brand. So, if you think loyalty programs are just fluff, think again. They’re not just about handing out free desserts

Heads up, restaurant owners! Did you know that up to 40% of satisfied customers are not coming back? If your loyalty program feels outdated, it could be costing you big time in 2025. We’re talking about lost customers, falling profits, and missed opportunities. Do not let your loyalty program stale and get connected with evolving

Imagine this: your business is at a turning point, and what you decide next could change everything. On one side, you have your most adoring fans—reliable people where you can focus on keeping them happy and loyal. On the other side, there are new people there waiting to take a bite—a bold, exciting road that