Melissa Tang

Peak hours are a breeze, but what about the slow slumps? Restaurants once relied on sidewalk specials and coupons to lure customers in during quiet hours—today, your loyalty program can do the heavy lifting.  Off-peak hours may mean empty tables, underutilized staff, and lost revenue. You’re still paying for overhead, yet fewer customers are walking

Texting customers isn’t new, but choosing the right messaging platform can make or break your restaurant marketing. Many businesses rely on WhatsApp broadcasts or manual messages—but here’s the catch: if customers haven’t saved your number, they won’t receive your broadcast. Meanwhile, SMS guarantees delivery but lacks the interactive elements that drive deeper engagement. So, which

A restaurant loyalty program should be an asset to your business—not a source of frustration! If your current system is outdated, clunky, or failing to engage customers the way it should, it may be time for a switch. But switching to a new program isn’t just about finding a better provider—it’s a delicate process that

The problem isn’t loyalty programs themselves—it’s how they’re implemented. A loyalty program is supposed to bring customers back, right? But what if it’s not working as expected? If engagement is low and first-time visitors aren’t returning, you may be wondering—do loyalty programs actually work for restaurants?  Loyalty programs can be powerful tools, but only when

Think SMS marketing is outdated in 2025? Think again! Many restaurant owners assume customers ignore texts, but the reality is quite the opposite.  People rely on their phones for everything—appointment reminders? Text. OTPs? Text. Reservation confirmations? Text. In fact, over 90% of consumers text daily and check their messages more than 10 times a day.

Picture this: It’s Friday night, your restaurant is alive with energy, tables are full, and your regulars are back, savoring their favorite dishes. Now imagine turning even more first-time diners into loyal fans who keep coming back for more. That’s the power of a well-designed loyalty program!  But what makes a loyalty program truly effective?

It’s not just about good food anymore—what diners say online can make or break your restaurant. In fact, a study by Harvard Business School has shown that a single negative review could cost you up to 30 customers! You’ve poured countless hours into your business, but standing out and attracting customers can still feel like