Marsya Helmi

You’ve done the hard part—your loyalty program is up and running. Customers are earning points. But here’s the problem: they’re not using them. What good is a loyalty program if your customers don’t redeem their points? On average, only around 49.8% of loyalty rewards are actually redeemed—which means many restaurants and retailers are leaving a

Customers are wired to chase rewards. In fact, 64% of consumers modify their spending habits to maximize loyalty rewards. For many restaurant owners, the challenge isn’t starting a loyalty program—it’s having the understanding of what kind of incentives are both effective and attractive for customers. A good starting point is choosing the right loyalty program

Every restaurant loses customers, but not every restaurant has a plan to get them back. With rising inflation and global economic turbulence, 33.4% of consumers are cutting back on non-essential spending, including their restaurant budgets. But your restaurant doesn’t have to get the short end of the stick. What customers need is a valid reason

SMS is one of the fastest ways to reach your customers—but also one of the easiest to mess up. You know your customers are glued to their phones. Texting feels instant and effective—until your messages start getting ignored or flagged as spam. And while your text marketing efforts fade, your competitors are making real connections—fast.

Imagine pouring time and money into a loyalty program, only to watch regulars drift away and sales stagnate. For many restaurant owners, loyalty programs feel like a gamble—especially when they’re built on shaky foundations. The truth is, not all loyalty structures are created equal. With a tiered loyalty program, customers unlock better rewards as they

Seasonal promotions bring customers in—your loyalty program should keep them coming back. Restaurant owners often notice a surge in customers during seasonal promotions, but when the deals end, so does the engagement. Even with a loyalty program in place, it’s not effectively delivering the results you envisioned. Tying your loyalty program to seasonal promotions ensures

Your messages get ignored, engagement is low, and customers aren’t redeeming your offers. What gives? Most restaurant owners start with manual messaging or broadcast lists, only to be left with underwhelming results—low engagement, ignored offers, and sluggish conversions. In fact, with over 2 billion active users worldwide, WhatsApp marketing is a game-changer for restaurants looking

Customers are signing up for your loyalty program—but they’re not sticking around. Engagement is low and customers aren’t redeeming their rewards. Sound familiar? If customers can’t easily earn and redeem rewards across your online store, mobile app, and physical locations, they’ll take their business elsewhere.  Still relying on siloed programs? You’re falling behind. A mere