Marsya Helmi

The Secret Playbook Behind Malaysia’s Best Restaurant Loyalty Programs

Estimated Reading Time: 7 minutes Ever noticed how some Malaysian restaurants are always buzzing… even on a slow weekday? And it’s not just because their laksa hits the spot or their iced americano tastes better than the rest. They’ve just mastered the science of loyalty. The best restaurant loyalty programs built with precision. Across KL,

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Franchise Loyalty Program Tips for Multi-Location Success

Estimated Reading Time: 9 minutes Ever earned a free latte at one outlet, only to be told it’s “not valid here”? That’s the franchise equivalent of heartbreak and it’s one of the most common franchise loyalty program mistakes to avoid. Because when your multi-location rewards program for franchises isn’t connected, you don’t just lose points

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Qr Codes vs Apps: Which Digital Loyalty Format Works Best?

Estimated Reading Time: 10 minutes Loyalty programs have officially gone digital… but customers are so over it. They’re tired of flashing QR codes to earn points, scanning yet another QR code loyalty card, or getting hit with the fifth “download our loyalty card app” pop-up. With loyalty fatigue rising, shoppers don’t want to juggle receipts,

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Do Omnichannel Loyalty Programs Really Work for Retail

Estimated Reading Time: 8 minutes Every retailer is asking the same question:  “Should I jump on the omnichannel loyalty bandwagon?”  Your competitor just launched one.  Your customers are shopping everywhere – online, in-store, on mobile. And every expert is telling you it’s the future.  But here’s what they’re not telling you:  Most retailers have no

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