Iman Farid

Think SMS marketing is outdated in 2025? Think again! Many restaurant owners assume customers ignore texts, but the reality is quite the opposite.  People rely on their phones for everything—appointment reminders? Text. OTPs? Text. Reservation confirmations? Text. In fact, over 90% of consumers text daily and check their messages more than 10 times a day.

Loyalty programs don’t always guarantee loyalty. Surprised? Many fail because they skip over the essentials—those must-have features that truly make a restaurant loyalty program work. A great loyalty program isn’t just about slapping on discounts. It’s a strategic powerhouse designed to turn curious first-timers into lifelong fans. But what separates a successful program from one

Did you know that 65% of a business’ revenue comes from repeat purchases of existing customers? Or how about this: 85% of customers think that loyalty programs make them more likely to shop with that brand. So, if you think loyalty programs are just fluff, think again. They’re not just about handing out free desserts

Heads up, restaurant owners! Did you know that up to 40% of satisfied customers are not coming back? If your loyalty program feels outdated, it could be costing you big time in 2025. We’re talking about lost customers, falling profits, and missed opportunities. Do not let your loyalty program stale and get connected with evolving

Imagine this: your business is at a turning point, and what you decide next could change everything. On one side, you have your most adoring fans—reliable people where you can focus on keeping them happy and loyal. On the other side, there are new people there waiting to take a bite—a bold, exciting road that

Does the thought of creating a loyalty program make you picture dollar bills flying out the window? Don’t worry—you’re not alone! Many restaurant owners worry that launching and maintaining a loyalty program will cost a lot of money, but here’s the good news: they don’t have to be. In fact, building a loyalty program on

Picture this: It’s Friday night, your restaurant is alive with energy, tables are full, and your regulars are back, savoring their favorite dishes. Now imagine turning even more first-time diners into loyal fans who keep coming back for more. That’s the power of a well-designed loyalty program!  But what makes a loyalty program truly effective?

It’s not just about good food anymore—what diners say online can make or break your restaurant. In fact, a study by Harvard Business School has shown that a single negative review could cost you up to 30 customers! You’ve poured countless hours into your business, but standing out and attracting customers can still feel like

I thought loyalty programs were useless for small businesses but… Running a small business is no walk in the park. You’re juggling a million things, competing with big brands, and trying to win customers who have endless options. And just when you finally get someone through the door, there’s that nagging question: “How do I

Modern customers want a personalized and seamless experience. Your customers retain their identity wherever they transact with you — in-store, online, or even on your mobile app! Initially, customers could only shop offline. This means that they only needed a physical loyalty card which could use online. When shopping online became the norm – most