Iman Farid

Picture this: It’s Friday night, your restaurant is alive with energy, tables are full, and your regulars are back, savoring their favorite dishes. Now imagine turning even more first-time diners into loyal fans who keep coming back for more. That’s the power of a well-designed loyalty program!  But what makes a loyalty program truly effective?

It’s not just about good food anymore—what diners say online can make or break your restaurant. In fact, a study by Harvard Business School has shown that a single negative review could cost you up to 30 customers! You’ve poured countless hours into your business, but standing out and attracting customers can still feel like

I thought loyalty programs were useless for small businesses but… Running a small business is no walk in the park. You’re juggling a million things, competing with big brands, and trying to win customers who have endless options. And just when you finally get someone through the door, there’s that nagging question: “How do I

Modern customers now shop differently—they want an experience that’s personalized, accessible, and seamless. So, enter omnichannel loyalty programs—a fancy name for a simple idea: keeping customers connected to your business, no matter how they interact with you—in-store, online stores, social media, or mobile apps.  Sounds high-tech? Don’t worry—it’s easier than it sounds, and we’re going

Did you know that a staggering 97% of loyalty programs fail, with 77% failing within the first two years of launch? Think about that for a second. That’s nearly every program crashing, burning, and wasting precious resources.  Now, imagine your own program becoming part of this statistic. It’s not just money on the line; it’s

So, you’ve launched a new loyalty program for your business. Congratulations! But something doesn’t quite add up. Why aren’t your customers signing up for the program? Shouldn’t it entice them? Don’t you have loyal customers? We won’t lie—sometimes loyalty programs don’t work as much as you expect them to. To maintain a loyalty program requires

Ever wonder what separates a bustling café or a beloved boutique from the ones that fade into the background? It’s simple: they listen. Customer feedback isn’t optional—it’s your lifeline. It reveals what’s working, what’s not, and how to stay relevant in a world where expectations change at lightning speed. Running a business is like steering

If you’re still using paper loyalty cards at your restaurant, it might be time to consider going digital. Traditional paper-based loyalty cards are becoming a thing of the past. Switching to a digital loyalty card system isn’t just about keeping up with the times–it’s about making life easier for you and your customers. Not to

Look, if you’re a restaurant owner and have yet to implement a loyalty program, you’re basically leaving money on the table! Maybe you’re holding back because you’re unsure about making the investment, or perhaps you’re not entirely clear on how loyalty programs work and how they can benefit your business. We get it–choosing the right

Let’s face it: if you’re not making your customers feel like VIPs, they’re just going to skip out to the next place that rolls out the red carpet! So, how do we make customers feel like VIPs? How do we, figuratively speaking, roll out the red carpet for them? Two words, loyalty program. Simple as