Iman Farid

It’s 2025–if you’re a retailer and you’re not using a loyalty program, you’re one of the few. More than 90% of companies use some form of loyalty program. But that doesn’t mean any loyalty program is better than none. Don’t rush headfirst into choosing one just because you feel left out. Choosing the right loyalty

You’ve done the hard part—your loyalty program is up and running. Customers are earning points. But here’s the problem: they’re not using them. What good is a loyalty program if your customers don’t redeem their points? On average, only around 49.8% of loyalty rewards are actually redeemed—which means many restaurants and retailers are leaving a

Losing customers hurts your bottom line–period. Maybe they had one bad experience. Maybe they just forgot about you. Either way, every lost customer is lost revenue. The truth is, even great restaurants lose touch with guests. What if one-off diners aren’t a one-time thing? Compared to other industries in 2025, restaurants have a customer retention

Customers are wired to chase rewards. In fact, 64% of consumers modify their spending habits to maximize loyalty rewards. For many restaurant owners, the challenge isn’t starting a loyalty program—it’s having the understanding of what kind of incentives are both effective and attractive for customers. A good starting point is choosing the right loyalty program

You want an active loyalty program to help your store, but you’re worried that customers won’t see it. You want to try getting it up and running, but you’re worried you’ll make a mistake you can’t afford.  61% of consumers have reported that they are less loyal to brands than years before. The majority are

Every restaurant loses customers, but not every restaurant has a plan to get them back. With rising inflation and global economic turbulence, 33.4% of consumers are cutting back on non-essential spending, including their restaurant budgets. But your restaurant doesn’t have to get the short end of the stick. What customers need is a valid reason

SMS is one of the fastest ways to reach your customers—but also one of the easiest to mess up. You know your customers are glued to their phones. Texting feels instant and effective—until your messages start getting ignored or flagged as spam. And while your text marketing efforts fade, your competitors are making real connections—fast.

Imagine pouring time and money into a loyalty program, only to watch regulars drift away and sales stagnate. For many restaurant owners, loyalty programs feel like a gamble—especially when they’re built on shaky foundations. The truth is, not all loyalty structures are created equal. With a tiered loyalty program, customers unlock better rewards as they

Imagine this: you’ve spent hours crafting the perfect SMS promo to fill seats on a slow Tuesday, but during lunch rush, you forget to hit “send”–and those empty tables cost you hundreds. Or worse: Sarah, your tiramisu-loving regular, just dined elsewhere on her birthday–because you forgot to send her the free dessert promo. By 2AM,

Seasonal promotions bring customers in—your loyalty program should keep them coming back. Restaurant owners often notice a surge in customers during seasonal promotions, but when the deals end, so does the engagement. Even with a loyalty program in place, it’s not effectively delivering the results you envisioned. Tying your loyalty program to seasonal promotions ensures