Iman Farid

Every restaurant loses customers, but not every restaurant has a plan to get them back. With rising inflation and global economic turbulence, 33.4% of consumers are cutting back on non-essential spending, including their restaurant budgets. But your restaurant doesn’t have to get the short end of the stick. What customers need is a valid reason

SMS is one of the fastest ways to reach your customers—but also one of the easiest to mess up. You know your customers are glued to their phones. Texting feels instant and effective—until your messages start getting ignored or flagged as spam. And while your text marketing efforts fade, your competitors are making real connections—fast.

Imagine pouring time and money into a loyalty program, only to watch regulars drift away and sales stagnate. For many restaurant owners, loyalty programs feel like a gamble—especially when they’re built on shaky foundations. The truth is, not all loyalty structures are created equal. With a tiered loyalty program, customers unlock better rewards as they

Imagine this: you’ve spent hours crafting the perfect SMS promo to fill seats on a slow Tuesday, but during lunch rush, you forget to hit “send”–and those empty tables cost you hundreds. Or worse: Sarah, your tiramisu-loving regular, just dined elsewhere on her birthday–because you forgot to send her the free dessert promo. By 2AM,

Seasonal promotions bring customers in—your loyalty program should keep them coming back. Restaurant owners often notice a surge in customers during seasonal promotions, but when the deals end, so does the engagement. Even with a loyalty program in place, it’s not effectively delivering the results you envisioned. Tying your loyalty program to seasonal promotions ensures

80% of customers check texts within five minutes–but if your SMS marketing campaigns aren’t converting, then what’s the point? You crafted the offers, hit ‘send’, and… crickets. Your customers can get 100+ messages in a day. The question is, how can yours stand out? The answer isn’t luck. It’s strategy. If you keep your SMS

Your messages get ignored, engagement is low, and customers aren’t redeeming your offers. What gives? Most restaurant owners start with manual messaging or broadcast lists, only to be left with underwhelming results—low engagement, ignored offers, and sluggish conversions. In fact, with over 2 billion active users worldwide, WhatsApp marketing is a game-changer for restaurants looking

So you’ve decided you want to invest in a loyalty program for your restaurant, but after checking your options, you can’t figure out what you’re looking for. Now what? Well, you have to be careful; making the wrong choice can set your restaurant back in terms of profit. Why? Because you’d have to start over

Many restaurant owners launch loyalty programs because “everyone else is doing it”–only to treat them as a checkbox exercise. Without measuring performance, these programs become costly overheads rather than growth engines. From analyzing millions of data points across 200+ brands in Malaysia over 8 years, we’ve identified insights that restaurant owners must understand to ensure

Customers are signing up for your loyalty program—but they’re not sticking around. Engagement is low and customers aren’t redeeming their rewards. Sound familiar? If customers can’t easily earn and redeem rewards across your online store, mobile app, and physical locations, they’ll take their business elsewhere.  Still relying on siloed programs? You’re falling behind. A mere